Privacy Policy

Williams Method Limited (“Williams Method”, “we”, “us” or “our”) is responsible for the personal information we process in connection with this website and our services.

• Company number: 17409317
• Registered office: 5 Brayford Square, London, E1 0SG, United Kingdom
• Email: info@williamsmethod.com

For the purposes of applicable data protection law, Williams Method Limited is generally the data controller for personal information collected through this website and in connection with our services.

Depending on how you interact with Williams Method, we may collect the following information.

Contact and identification information — this may include:

• your name
• email address
• telephone number, where provided
• information required to arrange or administer your booking

Booking and service information — this may include:

• the service you have booked or purchased
• appointment dates and times
• correspondence relating to your booking or service
• information contained in communications with us
• information you choose to provide to us in connection with the provision of our services

Information shared with Williams Method in connection with an individual consultation or service is treated as confidential and handled in accordance with this Privacy Policy and applicable data protection law.

We only use information for the purposes described in this Privacy Policy and will not disclose confidential client information to third parties except where necessary to provide the service, where you have authorised us to do so, or where disclosure is required or permitted by law.

Williams Method’s services involve psychological and behavioural discussion and analysis. During a consultation, you may choose to discuss personal circumstances, relationships, experiences, behaviour, emotional experiences or other aspects of your personal life that are relevant to the work being undertaken.

Some information voluntarily shared during a consultation may constitute special category personal data, including information concerning your physical or mental health.

You are not required to provide sensitive psychological or health information through an online intake form before your appointment. You decide what information you wish to share during a consultation.

Where you voluntarily provide sensitive or special category information, we treat that information as confidential and apply appropriate safeguards to its processing, storage and use.

We will not use information disclosed during a consultation for advertising, marketing, social media content, publication, promotional material or unrelated purposes.

Where consultation information is recorded in professional notes or used to prepare a written report or subsequent analysis, those records remain confidential client information.

We will only disclose confidential information where necessary to provide the service, where you have authorised the disclosure, or where disclosure is required or permitted by law.

Special category data receives additional protection under UK data protection law and requires both an Article 6 lawful basis and an applicable Article 9 condition for processing.

To provide continuity between consultations and, where applicable, prepare written reports, psychological pattern analyses or subsequent work, Williams Method may make professional notes relating to your consultation.

These notes may contain information you have voluntarily shared during the consultation and may therefore include sensitive or special category personal data.

We will therefore:

• only record information that is relevant to the service being provided
• avoid recording information that is unnecessary for that purpose
• keep consultation records confidential
• use appropriate technical and organisational safeguards to protect those records
• retain records only for as long as reasonably necessary

Payments made through the Williams Method website are processed securely by Stripe.

Williams Method does not receive or store your full payment-card number, security code or other complete card credentials.

Payment-card information is entered into the payment process provided by Stripe and is processed through Stripe’s payment infrastructure.

Williams Method receives the information necessary to administer the transaction, such as payment status, transaction reference and relevant billing information.

Stripe may process and retain payment information in accordance with its own privacy, security, fraud-prevention and legal obligations.

When you use our website, certain technical information may be collected automatically, depending on the website technologies and services we use.

This may include:

• IP address
• browser and device information
• operating system
• pages visited
• referring website
• date and time of visits
• information about how the website is used

We use personal information only for legitimate and relevant purposes connected with the operation of Williams Method and the provision of our services.

These purposes include:

• responding to enquiries
• arranging and administering appointments
• providing the services you have purchased
• communicating with you about your appointment or service
• processing payments and administering transactions
• issuing invoices and maintaining appropriate business records
• administering packages and ongoing client relationships
• maintaining the security of our website, systems and services
• complying with legal and regulatory obligations
• establishing, exercising or defending legal claims where necessary

We will not use information shared with us during consultations or in connection with our services for advertising, marketing, social media content, publication, case studies or other public-facing material.

We do not sell, rent or otherwise make client personal information available to third parties for their own marketing purposes.

We process personal information only where we have a lawful basis to do so under applicable data protection law. Depending on the circumstances, this may include:

• Contract — where processing is necessary to enter into or perform a contract with you, such as arranging or providing a service you have booked.
• Legitimate interests — where processing is necessary for the proper operation and administration of Williams Method and those interests are not overridden by your rights and interests.
• Legal obligation — where processing is necessary for us to comply with a legal obligation.
• Consent — where we have specifically asked for and obtained your consent for a particular use of your information.

Where we rely on consent, you can withdraw that consent at any time. Withdrawal of consent does not affect processing carried out before withdrawal.

Where special category data is processed, we will also identify and rely on an applicable Article 9 condition as required by law.

Williams Method treats client information as confidential. We do not sell, rent or disclose client information to third parties for their own marketing purposes.

We may need to share limited personal information with trusted service providers who process information on our behalf and enable us to provide and administer our services. These may include:

• Stripe, for secure payment processing
• our website and hosting providers, for operating the website
• our booking and calendar provider, for appointment scheduling
• Zoom, for delivering online consultations
• our email and communications provider, for communicating with you
• accountants or professional advisers, where reasonably necessary for the operation or administration of the business
• IT and security providers, where necessary to maintain the security and functionality of our systems

We only share information that is reasonably necessary for the relevant purpose.

We may also disclose personal information where we are legally required or permitted to do so, including in response to a valid legal obligation, court order or regulatory requirement, or where necessary to establish, exercise or defend legal rights.

Some of the technology providers we use may process personal information outside the United Kingdom. This can include providers of online video conferencing, payment processing, website infrastructure and other cloud-based services.

For example, Zoom is a global service provider and may process personal information outside the UK in accordance with its own privacy and data-protection arrangements.

Where personal information is transferred outside the United Kingdom, we will ensure that the transfer is made in accordance with applicable UK data protection law and that appropriate safeguards are in place.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, taking into account our legal, regulatory, accounting and business requirements.

Our intended retention periods are:

• Consultation notes and client records: normally retained for up to six years after the end of the client relationship, unless there is a legitimate reason to retain them for longer, such as an ongoing matter, legal claim or legal obligation.
• Written reports and analyses: normally retained for up to six years after the end of the client relationship, subject to the same exceptions.
• Booking, payment and financial records: retained for the period required for accounting, tax and other legal purposes. In particular, company tax records generally need to be retained for at least six years after the end of the relevant accounting period, subject to applicable exceptions.
• General enquiries and correspondence: retained only for as long as reasonably necessary to deal with the enquiry and maintain appropriate business records.

Where information is no longer required, we will securely delete it or, where appropriate, anonymise it.

We periodically review the information we hold and will not retain personal data indefinitely without a legitimate reason. UK data protection principles require personal data not to be kept for longer than necessary.

Under applicable data protection law, you have a number of rights in relation to your personal information. These include, depending on the circumstances:

• the right to request access to the personal information we hold about you
• the right to request correction of inaccurate or incomplete information
• the right to request deletion of your personal information in certain circumstances
• the right to request restriction of processing in certain circumstances
• the right to object to certain types of processing
• the right to data portability in certain circumstances
• the right to withdraw consent where we rely on consent as our lawful basis for processing

To exercise a data protection right or ask a question about how we use your personal information, contact: info@williamsmethod.com

We may need to verify your identity before responding to certain requests.

We will respond to valid data protection requests within the applicable statutory timeframe.

Williams Method will only send marketing communications where we have a lawful basis to do so and, where required, your consent.

You can ask us to stop sending marketing communications at any time.

We will not use information shared with us during a consultation for marketing purposes.

We take the security and confidentiality of your personal information seriously.

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or destruction.

Access to client information is restricted to authorised persons who need access for legitimate service or business purposes.

Where we use third-party service providers to process personal information on our behalf, we take reasonable steps to ensure that appropriate privacy and security arrangements are in place.

Information shared with Williams Method in the course of a consultation is treated as confidential and is not used for unrelated purposes.

Because special category information is particularly sensitive, we take its security and handling into account when determining appropriate safeguards.

Williams Method’s services are intended for adults aged 18 and over. We do not provide consultations or other services to individuals under the age of 18.

If an individual under 18 inadvertently submits an enquiry or booking, we will take appropriate steps to address the situation and handle any personal information in accordance with applicable data protection law.

We do not currently make decisions about individuals based solely on automated processing that produce legal or similarly significant effects.

Our services involve human analysis and professional judgement rather than automated decision-making of this kind.

If this changes, we will update this Privacy Policy and provide any information required by applicable data protection law.

Our website may use cookies and similar technologies.

Some cookies may be strictly necessary for the website to operate. Other cookies, including certain analytics, advertising or tracking technologies, may require your consent before they are used.

We will provide appropriate information about the cookies used on the website and obtain consent where required.

If you have concerns about how we process your personal information, we encourage you to contact us first at info@williamsmethod.com so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe that your personal information has been handled unlawfully.

We may update this Privacy Policy from time to time to reflect changes to our services, website, technology, legal requirements or data-processing practices.

The latest version will be published on this website.

Williams Method Limited, 5 Brayford Square, London, E1 0SG, United Kingdom

Email: info@williamsmethod.com